Buick Takes Blogger Design from ‘Pinboard to Dashboard': Video

Buick, Dec 10 1012 - An interior designer and blogger who owns a bed and breakfast in Pennsylvania was chosen this week by lifestyle editors of major publications to have his Buick Encore “Pinboard to Dashboard” design showcased during the 2013 New York Auto Show.

Michael Wurm Jr., whose site, Inspired by Charm, has nearly 4 million followers on Pinterest, was selected by Buick with nine other influential design, fashion and food bloggers to create pinboards in the first-of-its-kind design program launched in October.

“It’s a blogger’s dream come true. From start to finish, I was checking out what the other participants were doing and I thought everyone had a strong design,” said Wurm. “I had no idea whose design would be selected because you really got to see everyone’s style and I was in love with all of them. I have a totally different perspective of Buick now.” www.inspiredbycharm.com; www.buick.com

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