Ford, Toyota, Lexus & Lincoln sponsor USA Network content

Adweek, May 17 2012 - USA Network is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects to boost viewership, attract mega fans, and provide deeper ad integrations for the shows' partners while the series are running. http://www.adweek.com/news/television/usa-launch-6-social-tv-tie-ins-aimed-superfans-140592