Hot Wheels Hits Jackpot with Tweet-Powered Vending Machine
Media Bistro, Feb 28 2013 - Using tweets as actual (not just digital) currency to literally power a customer vending machine? That’s exactly what Hot Wheels and Chevrolet Canada teamed up with Canadian agency TrojanOne to create: a vending machine that accepts tweets rather than coins and dispenses limited-edition diecast toy car collectables rather than chips and soda. http://www.mediabistro.com/prnewser/pr-win-hot-wheels-hits-jackpot-with-tweet-powered-vending-machine_b58763
Photo by Randy Berg: Hot Wheels Camaro - LA Auto Show 2012
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