How to Make Your Car Fast and Furious

Dodge, May 9 2013 - Dodge and SRT Brands Partner with Universal Pictures on 'Fast & Furious 6'

This spot brings two of the most car-centric brands in the world together on one screen -- Dodge and the Fast and Furious movie franchise. By "infusing" the Dodge Dart with the high-octane smash and flash of Fast and Furious 6, we created the fastest, most furious Dodge Dart yet. Between stars like Vin Diesel and Michelle Rodriguez, the action-packed racing and the new, powerful Dodge Dart engine, viewers will be inspired to drive like they've never driven before.

The Dodge and SRT (Street and Racing Technology) brands today announced their partnership with Universal Pictures on the upcoming film 'Fast & Furious 6,' opening in theaters nationwide on May 24.

The partnership supports Universal’s latest installment in the Fast & Furious franchise with multitier marketing initiatives, including co-branded national, local and multicultural advertising campaigns, events, gaming, social media and merchandising.

The SRT brand supplied a 2012 Dodge Challenger SRT8 as the hero vehicle driven by the film’s hero, Dominic (Dom) Toretto, in various chase scenes throughout the movie. Toretto also drives a 2012 Dodge Charger SRT8 and a vintage 1969 Dodge Daytona. The production used 10 Dodge Charger SRT8 vehicles powered by stock 6.4-liter HEMI® V-8 engines.

“Dodge has been at the heart of the Fast & Furious franchise since the beginning and we are proud to be part of ‘Fast & Furious 6,’” said Tim Kuniskis, President and CEO - Dodge Brand, Chrysler Group LLC. “Like ‘Fast & Furious 6,’ Dodge fuels the passions of the automotive enthusiast. Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the world.”

“Dodge continues to be as much a part of the Fast & Furious franchise as our all-star cast who have the opportunity to sit behind the wheels of the Dodge Charger, Challenger and Daytona,” said Stephanie Sperber, President, Universal Partnerships and Licensing. “We’re thrilled to showcase this partnership on screen, especially with the action-packed sequences involving Dodge vehicles, in what has become one of the most successful franchises in Universal’s history.”

Dodge created three new television commercials to promote 'Fast & Furious 6,' including national, dealer and multicultural spots. All ads feature clips from the movie interspersed with new vehicle footage. The first advertisements began running Sunday, May 5.

Dodge and SRT Brands Partner with Universal Pictures

Additional elements of the partnership include:
New Dodge.com/Fast-SixWebsite – Fans can check out the www.Dodge.com/fast-six website to explore the muscle behind the movie and find out more about the 'Fast & Furious 6' good guys, bad guys and cars that also serve as characters in the movie. The site includes information about the Dodge Challenger, Dodge Charger, Dodge Dart and vintage Dodge Daytona vehicles, as well as movie stills and “behind-the-rides” videos.

'Fast & Furious 6' Gear – Fans can also sport new 'Fast & Furious 6' hats and t-shirts available at www.life.dodge.com.

'Fast & Furious 6' Licensed Products – Dodge, SRT, Ram Truck and Jeep® brand vehicles will be featured in an Activision console game launching this spring. In addition, Dodge and SRT brand products will also be featured in scale vehicles, mobile and Facebook games from different manufacturers. Dodge has partnered with Cie Games, a leading social and mobile game developer, and its Car Town Facebook game on a special promotion with Fandango.com and Regal Theaters. When fans purchase tickets to 'Fast & Furious 6' on Fandango.com for a showing at one of the more than 500 Regal Theaters nationwide, they will be entered into a contest to win Dom’s Dodge Charger SRT8 from the movie. The contest runs from May 3 – June 13, 2013. (Promo code expires July 1, 2013.)

No. 91 Fast & Furious SRT Viper GTS-R – Working closely with Universal Pictures leading up to the launch of 'Fast & Furious 6,' the SRT brand created a No. 91 Fast & Furious SRT Viper GTS-R, which proudly wore logos from the film at the first two races of the season and will again at the May 11 American Le Mans Series (ALMS) Monterey event. At each of the three ALMS events so far in 2013, fans were given the opportunity to take photos with the actual Dodge Charger SRT8 seen in 'Fast & Furious 6.'

Photo below by Randy Berg: 1960 Dodge Dart - McCormicks Palm Springs Classic Car Auction 54