Hunting for luxury car buyers

The Wall Street Journal - Nov 6 2012
Luxury brands have traditionally used the final weeks of the year to clear out last year's inventory, while stirring up interest for new models. This year, car buyers can expect more and earlier deals. The competition between makers is particularly fierce as the two leading German brands, Mercedes-Benz and BMW, BMW.XE +0.91%vie for bragging rights as the No. 1 luxury brand in the U.S. market. BMW is looking to wrest back the crown it held last year. It has sold nearly 213,000 cars and SUVs year to date, and trails Mercedes by less than 2,800 vehicles.