MAVTV President on Distribution and Program Strategies

Cable Fax, Jun 20 2013 - Racing and motorsports net MAVTV is pushing hard to reach 50 million households in the next few years, according to president Bob Patiso. Founded by four former Showtime Networks execs, it recently signed a deal with DirecTV, making its programming available to more than 26 million households. The programs are currently available in SD with HD expected in the second half of next year. Patiso chatted with CableFAX about the Lucas Oil Products-owned network’s distribution, rebranding and advertising. http://www.cablefax.com/cfp/just_in/MAVTV-President-Bob-Patiso-on-Distri...