Shoot Online, Feb 22 2013 - This month's Super Bowl had its share of noteworthy VFX spot work. At an average cost of $3.8 million per :30 slot, Big Game spots carried big pressure, with high risk and reward stakes.
Compete, Mar 20 2012 - The 2012 Super Bowl game’s ads seemed to get as much attention as the game itself, fueled by executives touting their companies’ presence and ad snippets “leaked” in advance.
Fox News, Feb 5 2012 - In response to a Super Bowl ad for Chevy trucks, Ford has sent letters to both GM and NBC asking that the $7 million ad be pulled from the air during the game.
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